Back in the early Instagram days I took a few hours to conceptualize and design a new kind of text overlay app. It started with the concept, a simple interface, and clever little logo. A week later Scott Nelson had a working prototype. We made Piction – simple and minimal with the intention of creating a beautiful finished product with no hassle. I also designed and coded the website to do two things: show you what is possible with the app, and get you to the app store as easily as possible. We did this work at AWP.